The Serai Resorts offer a collection of luxurious retreats set in some of India’s most captivating destinations. From the misty coffee estates of Chikmagalur and the wildlife-rich landscapes of Bandipur and Kabini, to the pristine shores of Havelock Island in the Andamans, each Serai property is thoughtfully designed to blend elegance with nature. Their Instagram page and website can be viewed here.
I was brought on board as the Head of Design for The Serai Resorts on a freelance retainer contract, a role I held for two years (Aug 2022 - Aug 2024). During this time, I was responsible for overseeing, creating and executing all aspects of web, print, and communication design across their portfolio of luxury properties. From crafting the visual identity and digital presence to designing marketing collaterals and guest-facing materials, I worked closely with their leadership and marketing teams to ensure a cohesive and elevated brand experience at every touchpoint.
I was given the creative freedom to shape and define a distinct visual language for The Serai Resorts brand. This trust allowed me to seamlessly incorporate my own illustration style into a wide range of design assets—from digital interfaces and brochures to in-room materials, menus, brand campaigns and more. Blending elegance with a touch of whimsy, I developed a cohesive aesthetic that reflected the serene, nature-immersed spirit of each property, while giving the brand a unique and memorable visual identity. Below are some of the designs that I created over the two years.
WEB BANNERS
A Monsoon themed web banner, depicting the season in the four properties - Kabini, Chikmagalur, the Andamans and Bandipur.
A Summer themed web banner that highlights the joyous season at the different destinations.
A festive banner for the Winter season.
POSTERS
A creative that describes 'A Day at The Serai Bandipur'. This was printed on a canvas, with a height of 4ft.
A series of posters that were displayed at the Kabini & Chikmagalur properties.
Some informative creatives for Barefoot Resorts that were printed on wood and placed in the rooms for the guests to read.
EMAILERS & NEWSLETTERS
Designs of some of the newsletters and emailers for the Serai Chikmagalur.
Designs for some seasonal offers for The Serai Resorts that were sent out as emailers.
A few designs of the emailers I made for Barefoot Resorts.
BOOK COVERS
Below are the cover designs of photo albums crafted for each of the four destinations—elegant coffee table books that capture the essence of both the properties and the places they call home.
